When we started developing LoveTravels for Latinos we knew we needed an specific angle
to engage them: Latinos in the US live in a world of ANDs:. "I'm a latina all the time AND I'm
an American all the time, there is no separation there".
This campaign explains in a simple, warm and intimate way what LoveTravels means to latinos through this AND angle that we found.
The campaign was launched in August 17th generating lots of PR impressions and media buzz.
We got featured in the Fast Company site.
This manifesto was created only for internal presentations purposes.
Cargo Collective, Inc. Los Angeles, Calif.