AWARDS
EL SOL FESTIVAL - 1 Gold, 2 Bronze / USH IDEA AWRDS - Best of Show, 2 Gold / FIAP - 1 Gold, 1 Silver.
EL SOL FESTIVAL - 1 Gold, 2 Bronze / USH IDEA AWRDS - Best of Show, 2 Gold / FIAP - 1 Gold, 1 Silver.
OVERVIEW
Powerful Yogurt, a greek yogurt in a black packaging that has abs. Awesome!
We focused the campaign on a simple truth: We all have ABS somewhere under our skin. Powerful Yogurt will help us find them.
Powerful Yogurt, a greek yogurt in a black packaging that has abs. Awesome!
We focused the campaign on a simple truth: We all have ABS somewhere under our skin. Powerful Yogurt will help us find them.
The campaign got media attention as soon as we launched it. Our work made it to shows like Conan O' Brian, Anderson Cooper, Jay Leno and many more. Media started calling the yogurt "BROgurt" and was trend topic for a month.
Powerful Ping Pong Man - Pre-roll video
The Find Your Inner Abs Ultrasound. The first ultrasound machine designed
specifically for men to find those abs they have hidden somewhere under there.
The Creation of the First Yogurt for Men - Case study
Cargo Collective, Inc. Los Angeles, Calif.