BRIEF
Warner Music requested an interactive campaign for their artist Blessd, focused on the use of an AR filter, but we decided to push them 10 steps forward and tap into the Metaverse leveraging Horizon Worlds.
Warner Music requested an interactive campaign for their artist Blessd, focused on the use of an AR filter, but we decided to push them 10 steps forward and tap into the Metaverse leveraging Horizon Worlds.
CHALLENGE
LATAM is lagging in adoption of Metaverse ready devices like Quest, as these are not available yet in South America. Also our immersive Metaverse app - Horizon Worlds - can’t be access from LATAM yet.
LATAM is lagging in adoption of Metaverse ready devices like Quest, as these are not available yet in South America. Also our immersive Metaverse app - Horizon Worlds - can’t be access from LATAM yet.
SOLUTION
We found a workaround to help democratize the Metaverse in regions like LATAM for audiences to experience it, right now, with the interactive tools available: We turned Horizon Worlds into a production tool and created the first music videoclip shot in that app.
THE VIDEO CLIP - SHOT IN HORIZON WORLDS
This was the first project we build to test this approach that then turned into a scalable solution we called VRanding for LATAM, APAC and Europe brands eager to create PR stunts in Horizon Worlds.
THE AVATAR
This is not CGI, this is the actual artist puppetering his avatar inside Horizon Worlds, dancing and singing while we shot his actions in real time.
THE WORLD
Horizon Worlds is an app that can be access by anyone through the Meta Quest and Meta Quest Pro VR headsets. Users can build worlds in collaboration with other users and publish them for people to enter an experience them. If you have the Quest, here is the link to experience Blessd World:
THE AR FILTER - 360º experience
For audiences in LATAM, as they have no access yet to Horizon Worlds, we created different interactive pieces like this AR filter so they could experience Blessd World with the tools they have available right now in 360º.
THE BILLBORAD IN MANHATTAN
In The U.S. we took the community from their cellphones to an immersive experience in VR and then back to real life with Ouf Of Home pieces located in specific areas with high concentration of US hispanics like Times Square in NYC.
META’S CAMPAIGN ECOSYSTEM
Click on the links to access the VRanding and Video Xpand decks.MEDIA BUZZ & COMMUNITY REACTION
Cargo Collective, Inc. Los Angeles, Calif.