MARRIOTT
LoveTravels is a movement that inspires people to share stories of how they take their passions and love with them when they travel. When we started developing LoveTravels for Latinos we knew we needed an specific angle to engage them: Latinos in the US live in a world of ANDs:. "I'm a latina all the time AND I'm an American all the time, there is no separation there". This campaign explains in a simple, warm and intimate way what LoveTravels means to latinos through this AND angle that we found.