POWERFUL YOGURT
Powerful Yogurt, a greek yogurt in a black packaging that has abs. Awesome! We focused the campaign on a simple truth: We all have ABS somewhere under our skin, Powerful Yogurt will help us find them. The campaign got media attention as soon as we launched it. Our work made it to shows like Conan O' Brian, Anderson Cooper, Jay Leno and many more. Media started calling the yogurt "BROgurt" and was trend topic for a month.