RED RABBIT
CHALLENGE: Launch a new fashion brand in Argentina’s saturated market with a minimal budget, and connect with Gen Z — always online, yet craving real-world experiences. IDEA: We created AFUEREANDO — a made-up verb from afuera (“outside”), meaning to live life outside. In English: Streeting (being outside in the streets). Through surreal social content and nine fashion “drops,” where a rabbit literally dropped each new item, product launches became episodic entertainment. All visuals were created 100% with AI. IMPACT: With no media spend, Red Rabbit launched with a distinctive voice, cultural relevance, and an engaged community — proving bold ideas beat big budgets